Madness at the supermarket. Madness?
On May Day, a Portuguese supermarket chain decided to run a special promotional campaign offering 50% discount on purchases over 100 euros. It was chaos throughout the country – some people spent seven hours waiting in line, some fought, police intervened in the stores, it was a mess. The Left protested: it was the International Workers’ Day and the supermarket was pitching consumers against workers. As if we were not all workers and consumers… The Government sent their watchdog to find out if price dumping was being practiced. Now, everyone is talking about whether Pingo Doce – one of the largest Portuguese retail chains – was right or not to launch the campaign. This is a sterile debate.
Those who made purchases worth 500 euros only paid 250, those who paid 500 euros saved 500 euros, so on. However the problem is not Pingo Doce, the problem is the country. Would those undignified scenes have happened if we were not in the midst of an acute economic crisis? We do not know, but people have no hope and are facing the future with fear, and rightly so.
Official unemployment figures are at a record high of 14%. This week, the prime minister warned the Portuguese to be prepared because unemployment will continue to grow. The Finance Minister also announced that civil service Christmas and holiday subsidies would only return in full in 2018. The average income of a Portuguese family is around 22 000 euros gross per year. That is around 800 euros per month (multiplied by 14 to include Christmas and holiday subsidies) per working parent. Take out taxes and what’s left is little more than 500 euros.
In an impoverished and depressed country devoid of any spark of optimism or hope in the future, what else did they expect?

In order to understand Portugal today it is necessary to understand that this small country is the European state that underwent more continuous years of war in the 20th century (13 consecutive years in three African countries). In 1975, after the revolution, it received and integrated peacefully 1.5 million Portuguese who had lived in Africa, more than 10% of its population.